.hero{padding:clamp(56px,9vw,110px) 0 clamp(48px,7vw,90px);position:relative;border-top:none}.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(32px,5vw,72px);align-items:center}@media(max-width:900px){.hero-grid{grid-template-columns:1fr}}.hero-eyebrow{margin-bottom:28px}.hero h1{margin-bottom:24px;max-width:14ch}.hero h1 em{font-style:italic;color:var(--slate-700);font-weight:400}.hero .lede{margin-bottom:36px}.hero-cta{display:flex;flex-wrap:wrap;gap:14px;align-items:center}.hero-meta{margin-top:40px;display:flex;gap:36px;flex-wrap:wrap;padding-top:28px;border-top:1px solid var(--line);color:var(--ink-soft);font-size:14px}.hero-meta .item{display:flex;align-items:baseline;gap:8px}.hero-meta .key{font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.12em;color:var(--muted)}.hero-art{position:relative;aspect-ratio:4/5;background:var(--card);border:1px solid var(--line);border-radius:4px;overflow:hidden;box-shadow:0 1px #1a243305,0 30px 60px -30px #1a24332e}.hero-photo{position:absolute;inset:0;width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.call-card{position:absolute;right:-22px;bottom:36px;width:280px;background:#fff;border:1px solid var(--line);border-radius:6px;box-shadow:0 20px 40px -20px #1a243340;padding:16px 18px;font-size:13px}@media(max-width:900px){.call-card{right:12px;bottom:12px;width:240px}}.call-card .row{display:flex;justify-content:space-between;align-items:center;margin-bottom:10px}.call-card .live{display:inline-flex;align-items:center;gap:6px;font-family:var(--mono);font-size:11px;color:var(--slate-700);letter-spacing:.06em}.live-dot{width:6px;height:6px;border-radius:50%;background:#4a8a5e;box-shadow:0 0 #4a8a5e99;animation:pulse 1.8s infinite}@keyframes pulse{0%{box-shadow:0 0 #4a8a5e80}70%{box-shadow:0 0 0 8px #4a8a5e00}to{box-shadow:0 0 #4a8a5e00}}.call-card .ts{font-family:var(--mono);font-size:11px;color:var(--muted)}.call-card .caller{font-family:var(--serif);font-size:17px;line-height:1.3;color:var(--ink);margin-bottom:4px}.call-card .biz{color:var(--muted);font-size:12px;margin-bottom:12px}.call-card .note{border-top:1px solid var(--line);padding-top:10px;color:var(--ink-soft);font-size:12.5px;line-height:1.45}.call-card .note .label{font-family:var(--mono);font-size:10px;letter-spacing:.1em;color:var(--muted);text-transform:uppercase;margin-right:6px}.services{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}@media(max-width:900px){.services{grid-template-columns:repeat(2,1fr)}}@media(max-width:540px){.services{grid-template-columns:1fr}}.service{padding:32px 28px 36px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--card);transition:background .2s}.service:hover{background:#fbfaf6}.service .num{margin-bottom:18px;display:block}.service h3{margin-bottom:10px;font-size:22px;letter-spacing:-.005em}.service p{color:var(--ink-soft);font-size:14.5px;line-height:1.5}.audiences{display:grid;grid-template-columns:1fr 1fr;gap:32px}@media(max-width:860px){.audiences{grid-template-columns:1fr}}.audience{background:var(--card);border:1px solid var(--line);border-radius:4px;overflow:hidden;display:flex;flex-direction:column}.audience .photo{position:relative;aspect-ratio:16/10;background:repeating-linear-gradient(135deg,#3f546b0d 0 6px,#3f546b00 6px 12px),linear-gradient(180deg,#eef0eb,#e1e3dc)}.audience-photo{position:absolute;inset:0;width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.audience .body-pad{padding:28px 28px 32px}.audience h3{font-size:26px;margin-bottom:12px}.audience .who{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:22px}.audience p{color:var(--ink-soft);font-size:15px}.audience ul{margin:18px 0 0;padding:0;list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:8px 18px;font-size:14px;color:var(--ink-soft)}.audience li{padding-left:16px;position:relative}.audience li:before{content:"";position:absolute;left:0;top:9px;width:8px;height:1px;background:var(--slate-500)}.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--line)}@media(max-width:800px){.steps{grid-template-columns:1fr}}.step{padding:36px 32px 40px;border-right:1px solid var(--line);position:relative}.step:last-child{border-right:none}@media(max-width:800px){.step{border-right:none;border-bottom:1px solid var(--line)}.step:last-child{border-bottom:none}}.step .num{display:block;margin-bottom:22px}.step h3{margin-bottom:10px;font-size:22px}.step p{color:var(--ink-soft);font-size:14.5px}.why{background:var(--paper-tinted);border-top:1px solid var(--line)}.why-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line);margin-top:24px}@media(max-width:900px){.why-grid{grid-template-columns:repeat(2,1fr)}}@media(max-width:540px){.why-grid{grid-template-columns:1fr}}.why-item{padding:28px 28px 32px;border-right:1px solid var(--line)}.why-item:last-child{border-right:none}@media(max-width:900px){.why-item:nth-child(2n){border-right:none}.why-item{border-bottom:1px solid var(--line)}}.why-item .key{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--slate-600);margin-bottom:18px;display:block}.why-item h4{font-family:var(--serif);font-size:20px;margin:0 0 10px;color:var(--ink);font-weight:400}.why-item p{color:var(--ink-soft);font-size:14px;line-height:1.5}.manifesto{background:var(--slate-700);color:#fff;padding:clamp(72px,9vw,110px) 0;border-top:1px solid var(--slate-700)}.manifesto .wrap{color:#fff}.manifesto .eyebrow{color:#fff9}.manifesto .eyebrow .mark{background:#fff9}.manifesto h2{color:#fff;max-width:22ch;font-size:clamp(32px,4vw,48px);margin-bottom:32px}.manifesto h2 em{font-style:italic;color:#d8c3a3}.manifesto .compare{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:56px}@media(max-width:760px){.manifesto .compare{grid-template-columns:1fr}}.compare-card{border:1px solid rgba(255,255,255,.15);border-radius:4px;padding:28px}.compare-card.is-good{background:#ffffff0a}.compare-card .tag{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;margin-bottom:18px;color:#fff9}.compare-card.is-good .tag{color:#c8d4e2}.compare-card h4{font-family:var(--serif);font-size:22px;font-weight:400;margin:0 0 14px;color:#fff}.compare-card p{color:#ffffffbf;font-size:14.5px}.compare-card ul{margin:14px 0 0;padding:0;list-style:none;color:#ffffffbf;font-size:14px}.compare-card li{padding:8px 0;border-top:1px solid rgba(255,255,255,.1)}.compare-card li:first-child{border-top:none;padding-top:4px}.signup-strip{background:var(--paper-tinted);border-top:1px solid var(--line);padding:clamp(56px,7vw,88px) 0}.signup-strip-grid{display:grid;grid-template-columns:1.3fr .7fr;gap:clamp(24px,4vw,56px);align-items:center}@media(max-width:760px){.signup-strip-grid{grid-template-columns:1fr}}.signup-strip h2{font-size:clamp(30px,3.8vw,44px);line-height:1.1;max-width:18ch;margin-bottom:16px}.signup-strip h2 em{font-style:italic;color:var(--slate-700)}.signup-strip p{color:var(--ink-soft);max-width:50ch;margin-bottom:0}.signup-strip .cta-col{display:flex;flex-direction:column;gap:14px}